Reverse auctions in industrial marketing and buying
نویسندگان
چکیده
But today the auction is different. E-commerce has matured and reverse electronic auctions have received as much as or more attention than any other electronic tool. Why? Many companies, including Quaker Oats, United Technologies, and SmithKlineBeecham, report millions of dollars of savings with reverse auctions compared to traditional industrial buying methods. And many consulting firms are hyping the advantages of reverse auctions for both buyers and sellers.
منابع مشابه
ONLINE, REVERSE AUCTIONS: ISSUES, THEMES, AND PROSPECTS FOR THE FUTURE* Invited manuscript forthcoming in the MSI/JAMS Special Issue on Marketing to and Serving Customers Through the Internet: Conceptual Frameworks, Practical Insights and Research Directions
Online, reverse auctions are increasingly being utilized in industrial sourcing activities. This phenomenon represents a novel, emerging area of inquiry with significant implications for sourcing strategies. However, there is little systematic thinking or empirical evidence on the topic. In this paper, the use of these auctions in sourcing activities is reviewed and four key aspects are highlig...
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تاریخ انتشار 2015